YellowHeart, the NFT marketplace for music, ticketing and community tokens, and Julien’s Auctions have announced “Lennon Connection: The NFT Collection,” an exclusive auction presenting NFTs of Julian Lennon’s private collection of Beatles iconography and historic personal items from his father John Lennon. In this first of its kind event, the multi-faceted entrepreneur has curated a selection of rare and meaningful pieces from his intimate collection. This first drop consists of items of his father’s as well as gifts and memorabilia from his own life and childhood.
This once-in-a-lifetime event offers art and music collectors, as well as cryptocurrency investors, a chance to own a piece of pop culture and Beatlemania history. In this momentous explosion of NFTs (nonfungible tokens) in the art and auction world, the first-ever all NFT auction mounted by Julien’s Auctions, will be held live in Beverly Hills and online at juliensauctions.com on Monday, February 7th, 2022.
Heading to the blockchain will be special NFTs of iconic pieces from one of the most storied father and son relationships in rock and roll history – John and Julian Lennon. Each deeply personal keepsake, symbolizing the connection between father and son, will be offered as an audio/visual collectible. Each item is narrated by Julian personally with a specific heartfelt memory. These are the first NFT items to come up for auction from the GRAMMY® Nominated singer/songwriter, multi-faceted artist and humanitarian Julian Lennon.
“As an artist, I have great respect for all that my father accomplished in his career. As a son, I hold dear the good memories I have of my time with him. I feel incredibly lucky to live in a day and age where innovation allows me to share such personal pieces of my Lennon family history. Through this NFT collection, I’m able to grant exclusive access to special items that I cherish and carry on the legacy of my father in a new way,” said Julian Lennon.
“Julian is a true entrepreneur at his core who embraces new technology as a channel for creators of all kinds to present art in innovative ways and also as a means to give back. This first drop of the collection represents his undeniable connection with his father and the Lennon family legacy while inviting collectors to join this community with him,” said Rebecca Warfield, Founder/CEO of Chicane Group and Lennon’s manager. “Throughout the years, he has reflected on various ways to display and share this special and intimate collection with fans. The NFT marketplace allows for just that and for collectors to own the only NFTs associated with Julian’s cherished pieces is beyond special.”
These NFT offerings are a unique and non-interchangeable unit of data stored on the blockchain. Each piece is a 1 of 1 Edition. The auction presents collectors a chance to join this new developing Lennon Connection NFT community that is shared with Lennon, who owns the one and only physical counterpart.
A portion of the sale proceeds from this NFT collection will benefit The White Feather Foundation (TWFF), which will use the funds to purchase carbon removal from Nori in the form of Nori Carbon Removal Tonnes (NRTs). Each NRT represents one tonne of CO2-equivalent heat-trapping gas that has been removed from our atmosphere and stored in a terrestrial, subsurface, industrial or aquatic reservoir. Nori currently achieves this by working with farmers across the United States to adapt regenerative practices that increase carbon removal and sequestration. Once the carbon removal purchases have been made, TWFF will make public the Nori certificate of carbon removal which provides all information regarding the carbon removal transaction.
Highlights
“Hey Jude” Notes written by Paul McCartney 1:1 NFT
(starting at $30,000)
Afghan Coat from Magical Mystery Tour 1:1 NFT
(starting at $6,000)
(starting at $4,000) (see top of page)
“We are honored to be partnering with Julian Lennon and the acclaimed Julien’s Auctions on this exclusive NFT collection highlighting some of Julian Lennon’s most cherished personal memorabilia and the father-and-son history and connection behind them,” said Josh Katz, CEO and Founder of YellowHeart. “As a lifelong music fan, it is an absolute thrill to collaborate with Julian Lennon on this collection which will for the first time ever provide fans with the opportunity to access some of Julian’s most memorable private family items. We are also excited to be teaming up with Julien’s Auctions, already highly respected worldwide for their incredible Beatles iconography, on what will be their inaugural NFT auction for these remarkable items, and we are looking forward to jointly offering fans a truly unique way to experience these historic items.”
The auction will open for bidding January 24th and commence in real time and in lot order for live bidding at 10:00 a.m. Pacific Time on February 7th, 2022.
For more information, visit: www.juliensauctions.com
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