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TAG Heuer Archives - Arts & Collections

TAG Heuer Adds Three Athlete Ambassadors

Swiss luxury watchmaker TAG Heuer is expanding its portfolio of outstanding athlete ambassadors by signing American sprinter Fred Kerley, world 100m champion and olympic games silver medalist, and the youngest Botswana sprinter, Letsile Tebogo. To complete this announcement, TAG Heuer is proud to further expand its family by introducing promising swimmer, Summer McIntosh. With their dynamic personalities and unmistakable energy, they are set to become the captivating new faces of the TAG Heuer Connected Calibre...

TAG Heuer Opens New York City Flagship Store

TAG Heuer has announced the opening of its New York City flagship store, located at 645 Fifth Avenue between 51st and 52nd Street. The brand unveiled the new boutique with TAG Heuer CEO Frédéric Arnault, who was joined by celebrity ambassadors Patrick Dempsey and Alexandra Daddario along with media, influencers and friends of the brand. Now situated on one of New York City’s most prominent thoroughfares, the new flagship store is perched at the intersection...

TAG Heuer Launches Two Connected Watches

TAG Heuer, the renowned Swiss luxury watchmaker, has launched two luxurious, elegant, yet powerful, connected watches: the TAG Heuer Connected 45 mm Bright Black Edition and the first ever TAG Heuer Connected 42 mm Golden Bright Edition. These timepieces represent a perfect blend of sophisticated design, cutting-edge technology, and captivating appeal. Brightness and Elegance on a Wrist TAG Heuer, the trailblazer in the luxury Connected watch segment since 2015, has firmly established itself as a...

TAG Heuer Launches Three Monaco Chronographs

To mark the prestigious 2023 Monaco Grand Prix, TAG Heuer adds a new chapter to its personal Monaco history with three avant-garde, innovative and colorful new TAG Heuer Monaco chronograph watches. Swiss luxury watchmaker TAG Heuer is launching the latest addition to its iconic Monaco collection with new and colorful TAG Heuer Monaco chronograph timepieces. These new watches are presented for the 80th Monaco Grand Prix, a partnership that is close to TAG Heuer’s heart,...

TAG Heuer Monaco Collection Could Fetch Up to £50,000 at Auction

An extremely rare Tag Heuer Monaco Collection will go under the hammer at Fellows Auctioneers’ Luxury Watch Auction on Monday 21st March with an estimate between £30,000 – £50,000. The Tag Heuer Monaco set is one of 50 ever made, released in 2019 on the 50th anniversary of the introduction of the Monaco Chronograph. There are five watches, all of different styles which capture their respective decade. Revolutionary The collection is Lot 198 in the...

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