The Royal Commission for AlUla (RCU), the cultural custodian of northwest Arabia, has launched a new, inclusive heritage conservation campaign that aims to deepen and enrich the public’s knowledge, awareness, and desire to protect and uplift AlUla’s ancient history. The I Care campaign, which launches 1st February, shines a local, national, and global spotlight on the importance of RCU’s diverse and ongoing heritage protection projects in AlUla as the county continues to be developed into...