Baker Brothers, a pillar of Bedford’s luxury jewellery landscape for 185 years, has announced the opening of a new boutique at 21 St Peter’s Street, just a few doors down from its original location. This expansion marks a significant milestone not only in the company’s rich history but also in its enduring commitment to the local community.
The grand opening ceremony was attended by distinguished guests, including the Mayor of Bedford and the Lord High Sheriff, who joined in the celebration of this momentous occasion. Directors Lizzie and Rebecca, whose leadership and vision have been pivotal to Baker Brothers’ success, officially unveiled the new boutique, reinforcing the brand’s deep-rooted connection to Bedford.
The new two-floor boutique is designed to provide an enhanced shopping experience, featuring an expansive selection of exquisite jewellery, luxury watches, and unique accessories. This relocation allows Baker Brothers to continue its tradition of offering unparalleled service while catering to the evolving needs of its clientele.
A Glimpse Inside the New Boutique
Now, as a designated Rolex Authorised Service Centre, Baker Brothers ensures that Rolex owners have access to the brand’s unparalleled standards of servicing and maintenance, backed by precise technical expertise and genuine Rolex parts. Among the new Service Centre is Rolex-trained watchmaker Jimmy Sheridan, dedicated to providing top-tier watch services. Whether it’s a simple adjustment or complex repairs, customers can trust their timepieces are in expert hands.
The expanded Rolex area includes a dedicated showroom designed to reflect the iconic aesthetic of the brand. The space has been meticulously crafted with luxurious finishes and showcases the latest Rolex collections in an ambiance befitting the brand’s legacy of excellence. The expansion also features an exclusive VIP suite for private consultations, allowing customers to explore and appreciate Rolex’s latest timepieces in a refined and intimate atmosphere.
In addition to the Rolex expansion, the Baker Brothers boutique has been expertly designed to showcase their exquisite selection of diamond and gemstone jewellery. With an emphasis on luxury and craftsmanship, the expanded boutique area presents a curated array of stunning jewellery from flawless diamonds to vivid sapphires, rubies, and more. Expert consultants are on hand to guide customers through the selection process, ensuring that each piece aligns perfectly with your style, occasion, and vision.
The new boutique also features iconic designs and rare creations from globally renowned jewellery brands and designers offering a diverse range of styles that embody both classic elegance and contemporary artistry. Each piece reflects the highest standards of design and quality, inviting customers to experience the artistry of jewellery at its finest.
To further enrich the customer experience, Baker Brothers has introduced a VIP hospitality service, ensuring every visit is tailored to individual preferences in a friendly, welcoming and luxurious setting.
This multimillion-pound relocation has also facilitated the establishment of a state-of-the-art aftersales and repairs centre, where skilled technicians provide comprehensive maintenance for jewellery and watches. From routine cleanings to intricate repairs, customers can rely on Baker Brothers’ expertise, knowing their pieces will receive exceptional care at every stage.
Celebrating a Bright Future
Baker Brothers remains dedicated to offering a vast selection of ethically sourced loose diamonds and gemstones, ensuring customers find the perfect piece for every occasion, whether crafting a custom engagement ring or expanding their jewellery collection.
“We are thrilled to have this opportunity to expand and enhance our store,” said Baker Brothers Director Lizzie McAuley. “This move allows us to offer an even higher level of service, and we’re excited to share our new space with the community.”
