NFT-driven agency ART IS and Pilar Zeta welcomed VIP attendees to The Space of Variations solo exhibition on Saturday, May 14, at the Praz Delavallade Gallery in L.A.
Presented and produced by ART IS, The Space of Variations marks Pilar Zeta’s first solo exhibition in the United States, following the success of her recent large-scale immersive artwork – Hall of Visions – commissioned by Faena Art in Miami Beach during Art Basel 2021.
The Argentinean artist and Creative Director has manifested her aesthetic in numerous media from her fine artwork to music videos, album artwork, set design, and live performances, having collaborated with influential musical artists such as Coldplay, Lil Nas X, Camila Cabello, and Katy Perry. Now with this ART IS partnership, Zeta moves into the metaverse.
Through their partnership, ART IS and Pilar Zeta sought to transcend fine art’s traditional material limitations and explore infinite digital platforms and otherworldly dimensions. Zeta showcased physical works alongside animated NFT artworks produced by ART IS, each in dialogue with each other and presenting myriad variations of Zeta’s iconic egg forms, a universal token of rebirth and creation, and a series of arches that offer glimpses into parallel universes.
Physical artworks on display included oil paintings and large and small-scale totemic mixed-media sculptures (combining different semi-precious minerals such as opal, agate, jade, and gold). A series of animated NFT artworks was also presented, and opening night event attendees enjoyed the opportunity to interact live with the artist and commission customized NFTs, minted to their specifications by ART IS blockchain experts.
Utility
Dom Wojnarowski, founder of ART IS, said: “At ART IS, we are proud to partner with artists like Pilar Zeta, minting NFTs and producing digital and physical exhibitions to amplify their artwork in the Metaverse and beyond. This event encapsulates the value and utility that ART IS promises to our exclusive NFT collector community: unforgettable experiences with some of the leading new artists of our generation and first access to their remarkable artworks.”
Artist Pilar Zeta, said: “ART IS was the perfect partner for this exhibition as they understand my vision and worked closely with me to capture the essence of each physical work of art as an NFT work that also unfolds in the digital realm.”
ART IS also partnered with Zeta to produce an exclusive NFT art series featuring her signature egg motif, with six distinct one-of-one designs. The series represents the third chapter in Zeta’s recent narrative journey, following Hall of Visions and The Space of Variations.
Leading with the egg’s central themes of creation, rebirth, spirit, and intuition, the nascent 1/1 NFT egg series entered the Metaverse on May 4, 2022, at discoverartis.com.
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